Alex McLainProduct Marketing
STORYTELLING FOR TRANSFORMATIVE TECHNOLOGY

Great technology doesn’t sell itself. The story does.

I turn complex science and emerging tech into the pitches, speeches and stories that close funding rounds and win customer contracts — for founders whose product is years ahead of their pitch.

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7-figure
Deals and fundraises negotiated as a co-founder
2×
Co-founder — Aurablis Therapeutics & Oneness Technologies
LinkedIn
Business development across all four lines of business, through the $26B Microsoft acquisition
On stage
Conference speaker (Benzinga Capital Conference) and writer of TEDx talks
The problem

Founders explain. Buyers want to believe.

i.

Your deck reads like a patent filing. Investors nod, then pass — not because the science is weak, but because they can’t retell it to their partners.

ii.

Your buyers are sold a feature list when they need a reason to change. Pilots stall. Contracts sit in legal.

iii.

Every person on your team tells the story differently. The market hears noise.

What I do

One story. Told to every room that matters.

The same core narrative, engineered for the investor meeting, the enterprise buyer, the regulator and the podium.

Investor narrative

01

The pitch deck storyline, the founder’s spoken pitch, and the data-room positioning — built by someone who has read decks from the buy side and raised money from the sell side.

Pitch decks · Fundraise narrative · Investor memos · Pitch coaching

Positioning & go-to-market

02

Category, ideal customer, the one sentence that makes you the obvious choice — and the messaging architecture that carries it across site, sales and PR.

Positioning · Messaging architecture · ICP · Launch strategy

Sales enablement

03

The materials a champion inside the customer can forward without you in the room — written by a former enterprise seller who knows where deals actually die.

One-pagers · Sales decks · Objection handling · Proposals

Speechwriting & founder voice

04

Keynotes, TEDx talks, investor-day remarks and panel prep that make a room lean in — written by someone who has stood at the podium himself. The same voice then carries into bylines and LinkedIn, so the founder’s credibility arrives before they do.

Keynotes · TEDx talks · Board remarks · Ghostwriting · LinkedIn
How it works

From lab notebook to “Where do I sign?”

01

Go deep

I learn the science, the market and the money until I can defend your thesis in a room without you.

02

Find the tension

Every great pitch turns on one change in the world. We name it, and make your company the answer to it.

03

Write the pitch

One narrative, then every version of it: the deck, the one-liner, the site, the keynote, the email that gets the meeting.

04

Take it into the room

I rehearse it with your founders — from the pitch meeting to the keynote stage — and stay through the raise or the sales cycle to sharpen what lands.

Selected work

Stories that moved money.

Oneness Technologies
Cannabis beverage tech · Co-founder

Bringing pharma-grade technology to a market that had never bought anything like it

Commercialized a state-of-the-art, pharma-grade technology and co-developed the Levia brand — a national best seller later acquired for $60M. Seven-figure deals and fundraises along the way.

Aurablis Therapeutics
Psychedelic medicine · Co-founder

Making a new class of medicine legible to investors and partners

Commercialization strategy, positioning and founder voice for a psychedelics therapeutics company.

Renewable Energy Client
Residential solar · New York

Cut the time to close a customer from 5 hours to 90 minutes

In a crowded market competitors had taught to be skeptical, I rebuilt the narrative and sales process around what they couldn’t claim — superior service, a local team and in-house installers. Customer time to a signed deal fell from 5 hours across multiple meetings to 90 minutes.

Alex McLain
Why me

I’ve sat on every side of the table.

Most marketers have never had to sell. Most salespeople have never had to raise. I’ve done both — and I’ve been the skeptic across the table deciding whether to believe.

The investorHedge fund analyst at Protocol Capital Management — reading pitches for a living.
The builderBusiness development at JumpStart AI, an early machine-learning SaaS company.
The closerBusiness development at LinkedIn across all four lines of business.
The founderCo-founder of Aurablis Therapeutics and Oneness Technologies; BD consultant across biotech, pharma and renewable energy.

 Finance, cum laude — NYU Stern in New York City

Sectors
Biotech·Psychedelic medicine·AI & machine learning·Renewable energy·Pharma·Consumer CPG

Let’s write the pitch they can’t forget.

Raising soon, launching soon, stepping onto a big stage, or stuck in pilots? Tell me what you’re building. I take on a small number of companies at a time.

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